Posts

Where to Get Banners Made: Design Custom Banners?

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When advertising or displaying your business or event, banners can be a great way to get your message seen. At SignScapes in Detroit, Michigan, we specialize in vinyl sign printing and design and installing advertising and displays. With our help, you can create custom signs that communicate your message clearly. Different Types of Banners for Advertising There are different types of signs that can suit your business. Vinyl printing is the most common. Vinyl signs are usually used for outdoor advertising. They’re durable and resistant to the elements, making them an excellent choice for any business. Mesh signs are also popular and designed to allow wind to pass through, making them ideal for open areas. Fabric signs are an excellent option for indoor advertising and can be hung from the ceiling or on walls. Custom Designs To Meet Your Needs Once you’ve decided on the type of sign you want, it’s time to start designing. We can help you create a custom sign that meets your needs. By com

Are Your Office Signs Doing Their Job?

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  Are your office signs doing their job ? In a seminal report for the  Interdisciplinary Journal of Signage and Wayfinding , authors James Kellaris and Karen Machleit identified the following three primary functions of office signs: Identification of office building Way-finding for new arrivals Branding Today’s post takes a closer look at each of these imperatives to make sure your office signs are doing their duty. Read on to learn whether you’re getting your money’s worth—and how to fix your office signs if you’re not—or call 1-248-965-5946 to speak directly with an office sign specialist in Southfield, MI. Simplify Office Building Identification With Clear Office Signs Did you know that as many as 61% of consumers fail to find office buildings they intend to visit due to poor signage? It’s true, according to a new report by the Sign Research Foundation. In the same way, consumers rely on pylon signs to spot businesses on the road, your guests depend on clear office signs to find you

Types and uses of Indoor Business Signs

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Every business needs signs if they want to be successful. If you own a brick-and-mortar business, then indoor business signs are going to be one of the main tools you have at your disposal to build yourself up. But what interior business signs are you going to need? At SignScapes, we have helped many businesses with the design, installation, and maintenance of their indoor business signs, and we are ready to help you. Types of Indoor Business Signs Signs can be crafted from many different materials. Some of the most common signs you will see indoors that work well for businesses are: ●     Acrylic Signs Acrylic signs look sharp and professional. They have crisp beveled edges that can complement any high-class business. They make great lobby signs because they are a confident and strong way to welcome people into your building. ●     Indoor Hanging Signs Indoor hanging signs  are excellent for a business that is located in a mall because they allow customers to see your sign from far aw

What Separates SignScapes from other Sign Shops in Southfield, MI?

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SignScapes is a leading sign shop in Southfield, MI, and today’s post touches on a few reasons why. Read on to learn some of what separates our sign shop from the competition, or call 1-248-965-5946 to speak directly with a sign specialist in Southfield, MI. More Selection Than Any Other Sign Shop In Southfield, MI At SignScapes, no sign needs to go unmet. We carry all sign types, including: Exterior signs—awning signs, cabinet signs, channel letters, hanging signs, LED signs, monument signs, pole signs, real estate signs, traffic signs, and more Interior signs—ADA signs, church signs, digital signs, engraved signs, banners, lobby signs, window graphics, wall graphics, school signs, and more Vehicle wraps and graphics—Custom wraps, graphics, lettering, and numbering for any fleet or vehicle Event signs—Trade show banners, displays, graphics, promotional items, and more Whatever sign type you need, you’ll find it at our sign shop, and everything is completely customizable. Moreover, whe

The Best Way to Evaluate a Business Sign Company in Southfield, MI

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Need to buy a new sign for your business in Southfield, MI, but not sure where to turn? Today’s post shares some results-based consumer research strategies to help you find the best business sign company in Southfield. Read on or call 1-(248) 354-8346 to speak directly with our business sign company in Southfield, MI. Take A Result-Oriented Approach To Business Sign Company Assessments Any business sign company can claim to do great work in any industry—and in 2021, you’ll find no shortage of websites, blogs, and sales copy claiming just that—but that doesn’t tell you much about their  actual  capabilities. Stop wasting time reading carefully crafted ads and the claims of competitors trying desperately to outdo one another; instead,  start your research with real business sign company results. Review The Business Sign Company’s Virtual Gallery To root out any pretenders, go straight to the business sign company Gallery or social media showcase. If the company in question has nothing to

What’s the best Mounting Height for Freestanding Commercial Signage in Southfield, MI?

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Today’s post reviews new research on the minimum effective mounting height for on-premise freestanding commercial signage. Read on or call 248-965-5946 to speak directly with a commercial signage specialist in Southfield, MI. What Is The Best Mounting Height For Freestanding Commercial Signage? In a research report for the Interdisciplinary Journal of Signage and Wayfinding, authors Garvey & Klena (2019) sought “to develop best practices for optimal freestanding on-premise sign mounting height based on roadway factors, sign visibility, and traffic safety” (p. 3). Prior to their report, height recommendations were scarce. Even the International Sign Association’s guidelines for “Design and Placement of Signs” made little mention of height. Unless you worked directly with a commercial signage specialist, the only authoritative mounting height recommendations came from local ordinances, which we know to be primarily “regulated from the standpoint of aesthetics”—that is, with little co

Finding the Sweet Spot: How Luminance Affects Lighted Sign Legibility

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Synthesizing findings from the Interdisciplinary Journal of SIgnage, ISA, and United States Sign Council, today’s post explains how to find the perfect luminance level for your custom lighted signs. Read on or call 1-248-965-5946 to start a free lighted sign consultation in Southfield, MI. How Luminance Affects Lighted Sign Visibility In Southfield, MI If lighted signs are not set at the appropriate light level for the given ambient brightness (i.e. the level of light around the sign), the message will appear either too dim, in which case it will be difficult to detect, or it will be too bright, reducing legibility through overflow or blooming of the sign copy. For best results, Southfield businesses need to find the sweet spot, that perfect level of luminance that draws the eye without blurring the message or causing any visual discomfort for the viewer. To determine the optimal luminance for your specific lighted sign product, call 1-248-965-5946 to start a free lighted sign consulta