SignScapes

 In Detroit’s competitive business environment, making a strong visual impact is essential. From office buildings and retail stores to restaurants and manufacturing facilities, every business relies on signage to communicate its identity and attract attention. Whether it’s a bold storefront display or a welcoming lobby sign, high-quality signage enhances brand visibility and customer engagement. That’s where custom commercial signage in Detroit from Sign Scapes becomes a game-changer for local businesses. The Importance of Commercial Signage Commercial signage is more than just a display; it’s an essential branding and communication tool. The right sign creates a lasting first impression, guides customers effectively, and reinforces brand recognition. In a bustling city like Detroit, where competition for visibility is high, well-designed signage can make a significant difference in customer perception and foot traffic. Businesses use commercial signage for a variety of purpose...

Today’s post reviews new research on the minimum effective mounting height for on-premise freestanding commercial signage. Read on or call 248-965-5946 to speak directly with a commercial signage specialist in Southfield, MI. What Is The Best Mounting Height For Freestanding Commercial Signage? In a research report for the Interdisciplinary Journal of Signage and Wayfinding, authors Garvey & Klena (2019) sought “to develop best practices for optimal freestanding on-premise sign mounting height based on roadway factors, sign visibility, and traffic safety” (p. 3). Prior to their report, height recommendations were scarce. Even the International Sign Association’s guidelines for “Design and Placement of Signs” made little mention of height. Unless you worked directly with a commercial signage specialist, the only authoritative mounting height recommendations came from local ordinances, which we know to be primarily “regulated from the standpoint of aesthetics”—that is, with little co...