What’s the best Mounting Height for Freestanding Commercial Signage in Southfield, MI?
Today’s post reviews new research on the minimum effective mounting height for on-premise freestanding commercial signage. Read on or call 248-965-5946 to speak directly with a commercial signage specialist in Southfield, MI. What Is The Best Mounting Height For Freestanding Commercial Signage? In a research report for the Interdisciplinary Journal of Signage and Wayfinding, authors Garvey & Klena (2019) sought “to develop best practices for optimal freestanding on-premise sign mounting height based on roadway factors, sign visibility, and traffic safety” (p. 3). Prior to their report, height recommendations were scarce. Even the International Sign Association’s guidelines for “Design and Placement of Signs” made little mention of height. Unless you worked directly with a commercial signage specialist, the only authoritative mounting height recommendations came from local ordinances, which we know to be primarily “regulated from the standpoint of aesthetics”—that is, with little co