Are Your Office Signs Doing Their Job?
Are your office signs doing their job ? In a seminal report for the Interdisciplinary Journal of Signage and Wayfinding , authors James Kellaris and Karen Machleit identified the following three primary functions of office signs: Identification of office building Way-finding for new arrivals Branding Today’s post takes a closer look at each of these imperatives to make sure your office signs are doing their duty. Read on to learn whether you’re getting your money’s worth—and how to fix your office signs if you’re not—or call 1-248-965-5946 to speak directly with an office sign specialist in Southfield, MI. Simplify Office Building Identification With Clear Office Signs Did you know that as many as 61% of consumers fail to find office buildings they intend to visit due to poor signage? It’s true, according to a new report by the Sign Research Foundation. In the same way, consumers rely on pylon signs to spot businesses on the road, your guests depend on clear office signs to find you