Posts

Showing posts from November, 2022

The Best Way to Evaluate a Business Sign Company in Southfield, MI

Image
Need to buy a new sign for your business in Southfield, MI, but not sure where to turn? Today’s post shares some results-based consumer research strategies to help you find the best business sign company in Southfield. Read on or call 1-(248) 354-8346 to speak directly with our business sign company in Southfield, MI. Take A Result-Oriented Approach To Business Sign Company Assessments Any business sign company can claim to do great work in any industry—and in 2021, you’ll find no shortage of websites, blogs, and sales copy claiming just that—but that doesn’t tell you much about their  actual  capabilities. Stop wasting time reading carefully crafted ads and the claims of competitors trying desperately to outdo one another; instead,  start your research with real business sign company results. Review The Business Sign Company’s Virtual Gallery To root out any pretenders, go straight to the business sign company Gallery or social media showcase. If the company in question has nothing to

What’s the best Mounting Height for Freestanding Commercial Signage in Southfield, MI?

Image
Today’s post reviews new research on the minimum effective mounting height for on-premise freestanding commercial signage. Read on or call 248-965-5946 to speak directly with a commercial signage specialist in Southfield, MI. What Is The Best Mounting Height For Freestanding Commercial Signage? In a research report for the Interdisciplinary Journal of Signage and Wayfinding, authors Garvey & Klena (2019) sought “to develop best practices for optimal freestanding on-premise sign mounting height based on roadway factors, sign visibility, and traffic safety” (p. 3). Prior to their report, height recommendations were scarce. Even the International Sign Association’s guidelines for “Design and Placement of Signs” made little mention of height. Unless you worked directly with a commercial signage specialist, the only authoritative mounting height recommendations came from local ordinances, which we know to be primarily “regulated from the standpoint of aesthetics”—that is, with little co